Max Böck in his article highlights some trends in the modern Web that return us to the good old-fashioned Web of 90s. And some of them correlate with the key ideas of Moera. Two quotes:
It might just be my IndieWeb filter bubble talking, but I think there is a renewed interest in personal websites. A lot of big social media giants are falling out of favor, and it becomes cool again to own a space on the web rather then being one of a billion usernames.
Our digitial identities are becoming increasingly more important, and people become aware that they’re not in control of their data. Personal sites were very popular in the era before Myspace and Facebook, and it’s now easier than ever to build one.
Blogging is gaining popularity again as well, used as a tool for self-marketing or simply to express opinions.
Another issue created by social media is the prevalence of “algorithmic feeds”. We decided that the constant stream of input for our eyeballs should never end, so we built these complex systems to generate new content for us based on our interests.
But these are giant black boxes, and nobody really knows what signals go into them. Throw advertising, “fake news” and a couple of trolls into the mix, and you get the mess we all know now.
That’s why many people crave a more controlled reading experience on their own terms. Chronological, personal, relevant - a bespoke magazine of trusted sources. A curated feed.
Another possibility is to discover new content through human connections instead of algorithms. People we already know for their content recommend others in the same field, creating decentralized clusters of trusted information.