I was asked many times, why to create a new decentralized social network, why not to use an existing one or another? I thought about that, and I can write about each one of them why I think the solution Moera proposes is better. But there is more besides that. Success has many components. Even if the idea is not fairly new, but we implement it the best way, deliver it to customers, make it robust, easy to use, prove it is better than centralized alternatives, motivate users to switch to it, then we didn't waste our effort.